Serena Williams’ on-court Nike nike mens shorts sale  outfits consistently generate headlines in the fashion press and national media alike, from the “warrior princess” catsuit she wore to the French Open last year (which was subsequently banned by the French Tennis Federation) to the tutu she worked on with Off-White designer Virgil Abloh for US Open later that summer. This week, she hit the court in a short Nike body suit that sparked plenty of conversation on social media.

nike swimwear mens Bob Dorfman, creative director at Baker Street Advertising, compared tennis to men’s basketball in this sense: The shoes and jerseys the players wear are essentially the same ones sold in its stores. “That’s why it’s so popular as a marketable commodity for athletes — versus, say, football, where you don’t buy cleats, you don’t buy any of those kind of clothes.

So [the US Open] is a great opportunity for companies like Nike to showcase products because you can watch them, you can see them in action. You get close-ups of logos, you get close-ups of shoes. It’s all right there and you can go, ‘Hey, I like that. I’m going to go buy that. cheap hoodies nike

Unlike most sports, whose audiences tend to skew cheap nike hoodies clearance male, tennis fans are almost evenly split down gender lines, and last year, Williams’ final against Osaka drew 50% more fans than the men’s final the following day. TV viewership is on the rise overall, with ESPN reporting an opening night rating increase of 43% for this year’s US Open, where Williams faced off against old rival Maria Sharapova and Roger Federer went head-to-head with Sumit Nagal.